Birmingham – Watch out for the Peaky Bikers!



As part of the 7 in Seven Big Bike initiative, approximately 10,000 youngsters from 50 Birmingham schools will be hoping to raise £50,000 for the Help Harry Help Others charity with their very own School Cycle Challenge.  Each school will receive seven static exercise bikes for the day and the challenge is for their pupils, parents and teachers to cycle as many miles as possible in seven hours.  As well as the cycling target, schools will be trying to raise as much sponsorship money as possible towards the overall fundraising target.


The event is being organised by Evolve: A Social Impact Company who are well placed to support this event with their team of specialist Health Mentors based within many schools throughout the city.

Evolve director, John Bishop, has been working closely with the charity to devise and coordinate this exciting project:

“…We are really pleased to be involved with the 7 in Seven School Cycle Challenge and are looking forward to some friendly rivalry amongst neighbouring schools.  Help Harry Help Others is an amazing charity and Harry’s story has really captured the attention of children around the country through his positive attitude, determination and entrepreneurial ability. 
I hope that this event will inspire may more local children to raise money for those who may be less fortunate than themselves…”
The 7 in Seven campaign aims to inspire people of all ages from Birmingham to take to the saddle, improve fitness levels and contribute to an excellent cause. Through 7 cycle related projects, organisers hope to clock up a total of 77,000 miles which will culminate in a Bring the Bike Back Festival in Birmingham’s Centenary Square on 29th September from 12 noon to 5 pm.  Tim Andrews is a trustee of Help Harry Help Others and is one of the main organisers behind this wider event, stating:
“…The story of brave Harry Moseley can provide a valuable motivational story to support wider educational outcomes, but, above all else, the event will be great for teamwork, it will be fun to take part in and will hopefully become a catalyst for promoting cycling as a fantastic way to improve health and fitness…”

Benson Launch v2

The 7 in Seven School Cycle Challenge was officially launched today at Benson Community School in Hockley with Tim Andrews, Joanne Malin (Presenter) and Justin Mahon (Health Mentor) providing four pupils with some valuable cycling and fundraising tips.
Other 7 in Seven supporters include Hollywood Monster, South & City College, Westfield, Eze Group, Chiltern Railways, The Bottom Line, Birmingham City Council, Kukri, Pertemps, USN, Barques PR, The NEC Group, The Cube, the Ricoh Arena, and football clubs Aston Villa, West Bromwich Albion and Birmingham City.
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